By Chris Robley (SEPTEMBER 6, 2013, published here: http://diymusician.cdbaby.com/2013/09/why-your-story-is-just-as-important-as-your-music/?utm_source=cdbaby&utm_medium=email&utm_content=09-13-13&utm_campaign=DIY091313)
Why your story is just as important as your music
The major labels may have their million-dollar marketing machines — but with all the money in the world, there’s still one thing they can’t manufacture: an authentic story, something unforgettably unique or heartwarming, something that MUST be heard.