Our guest today is Jeffery Green. Jeffrey is a professional sales engineer, musician, composer, and theorist with Sweetwater, the world’s largest online musical instrument retailer, based in Fort Wayne, Indiana. He holds a Bachelor of Music & Music Engineering Technology from Ball State University, where he also won a Distinguished Music in 2012. He holds certifications from Avid/Digidesign, Apogee, Moog Pro, and is skilled with recording, synthesizers, software/DAWs, MIDI, and controllers. He is also a talented and experienced cellist, with experience performing on the electric cello at raves, classical recital halls, clubs and festivals.

Topics discussed:

Jeffrey’s beginnings and interest in the cello, his background in electronic music and recording, his career in musical instrument retail with Sweetwater, Sweetwater’s founder Chuck Surack, his certifications from manufacturers such as Avid, Apogee, Moog, etc., the unique ideas behind Sweetwater’s campus and their philanthropic efforts, Providence Equity’s purchase of a majority share of Sweetwater stock, the historical changes and predictions for the future of musical instrument retail, Jeffery’s most unusual experiences in this business, and the relationship between MFM and Sweetwater and possible collaborating to empower musicians. He also offered some information about possible Sweetwater discounts for MFM members.

Music on this episode:

“Tangled” by Jeffrey Green and Steve Stoll, from the album Tangled,  for the ambient label Datebloem in 2009

“Rift Raft” by Jeffrey Green and Griffin Green, for the TV series of the same name

“Cello Improvisation” Live performance by Jeffrey Green