In this episode of the MFM Speaks Out, Dawoud Kringle interviews LaRonda Davis, National President of the Black Rock Coalition (BRC), co-founder and CCO of Flaming Yoni Productions, and Group Creative Director of Publicis.
The topics discussed include the history of the BRC, it’s mission and accomplishments, their unique approach to music activism and their relationship with organizations such as MFM, AFM, Local 802, combating racism in the music industry, surviving the COVID-19 pandemic, and looking toward the future.
Visit LaRonda Davis and the BRC at http://blackrockcoalition.org/
Thirty (Year) Rock: How the Black Rock Coalition Keeps Process Alive, Nurtures a Vivid Scene
For 30 years, the Black Rock Coalition has proved that Black musicians have a central, vital role to play in shaping edgy, righteous, driving rock. Remembering the untold numbers of Black musicians who made rock what it is, while nurturing a scene, the volunteer-powered organization insists on the slow build of process, of people interacting in the flesh, in the face of major tectonic shifts in society and music.
“Everything comes down to the process. There’s a process to everything under the sun. Nothing we see on the surface, for a lot of artists, is the whole,” explains Darrell McNeill, BRC-NY Director of Operations. “The body of work goes way deeper. That’s what sets us apart. After thirty years, we know there’s a process. You have to go work out your thing to make it presentable. You can’t automatically jump from A to Z. You have to be patient enough. That’s what the people we support do.”