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TikTok

TikTok: A Blessing or a Curse for the Professional Musician?

TikTokBy Dawoud Kringle

Blink your eyes, and a new social media platform pops up. And with it, a new set of questions for the professional musician, and a new set of variables to complicate an already treacherous territory of the music business.

TikTok is a video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming (ByteDance also owns Toutiao, Xigua Video, TopBuzz and BuzzVideo).

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