Blink your eyes, and a new social media platform pops up. And with it, a new set of questions for the professional musician, and a new set of variables to complicate an already treacherous territory of the music business.
TikTok is a video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming (ByteDance also owns Toutiao, Xigua Video, TopBuzz and BuzzVideo).